Trader Funnel
From users to funded traders — modelled monthly.
Funnel volumes are projections from the FXM Financial Projection workbook. Live operational pass/fail rates are management assumptions used to stress-test the model.
Modelled funnel — Month 12 snapshot
Total Users (M12)
14,667
From 300 in Month 1
Challenges Sold (M12)
14,667
1 per user / month
Funded Traders (M12)
3,036
Drop-Off Rate (model)
25%
Pass-rate parameters
Funded Phase Rate
14%
Reaches funded account
Final Success Rate
45%
Sustainable funded traders
Max Gain Allowed
8%
Max Failure Allowed
10%
12-month volume
Operational funnel — live assumptions
Real-time challenge pass-rate observations, cohort retention, and payout volumes tracked from live operations.
Live Phase 1 Pass Rate
16.5%
Live Phase 2 Pass Rate
42.5% of Phase 1 passers
Cohort Retention — 90 Day
35–45%
of funded traders still active at 90 days
Average Time to Funded
38–52 days
from purchase
Cumulative Payouts (to date)
—
Not yet reported
Average Payout per Trader
—
Not yet reported